Brands can find short-term leases that grow into longer-term agreements.
Small businesses can list their brands on the site and be paired with a local Walmart store to sign a short-term lease. This will enable them to gain traction and visibility in the market.
Specialty Retail
Whether you are an established brand looking to test out a new market, or a startup just starting to gain traction in your industry, leasing a pop up shop is a great way to generate buzz and reach a wide audience. The trend, often referred to as the âpop up economy,â is gaining momentum and a growing number of retailers are leveraging this opportunity to expand their brands.
Walmart, the largest national retail department store, has partnered with tech start-up Popable to give small businesses the opportunity to rent space in its stores for short-term pop up shops. Brands can list themselves on Popableâs website and be paired with their local Walmart store to negotiate terms for the shop-in-shop spaces.
Some examples of stores and kiosks that are currently available through this partnership include Tres Gatos, a tapas restaurant in Jamaica Plain, Boston; Trinktisch, an old fashioned German beer hall in Belmont, Massachusetts; and Beacon Hill Books and Cafe, a carefully curated bookstore with a family-style restaurant in downtown Boston.
Mobile
HOUSTON – Walmart and Houston-based start-up Popable are teaming up to offer small business retailers temporary “pop up” shops inside the chain’s stores. Under the partnership, small businesses can list their brands on Popable’s marketplace to be paired with a local participating Walmart store where they can rent retail space for short-term leases. The leasing timeframes are determined and negotiated directly between the brands and spaces, according to a news release.
Popable is a relational marketplace connecting brands with spaces and markets to power the new era of retail. With easy searching and quick vetting, brands find the right market to grow their business untethered from traditional long-term leases.
Likewise, space owners get the right brand to fit their location and demographic.There pop-up brands is no broker fees so both parties save money and time. It’s as simple as posting on one
platform
and getting a match instantly. For more information, visit www.
Online
As retailers bounce back from COVID-19 impact from everything from rising economic concerns to shipping problems at the ports, some are trying new strategies for retail sales and marketing. Houston-based Popable is one such company that matches brands and spaces for short-term pop up shops, allowing businesses to test their product in a premium location without making a long-term commitment.
Retailers and brands can search for available space on Popableâs online platform and, once vetted, they are matched with the decision-maker of the space to negotiate terms, which can range from a month to a year or grow into a longer lease. The service is free for brands and only requires a small listing fee from the space.
This week, Walmart announced a partnership with Popable to allow small business to rent temporary spaces inside its stores. This allows local small business owners to capitalize on the built-in foot traffic of Walmart and gain access to new markets, says Popable CEO Scott Blair